Art & Copy

And now, another dose of documentary from The Dustbowl!

On average, we see as many as 5,000 advertisements a day, whether we notice what they are or not. Art & Copy, a film by Doug Pray, takes a deeper look into this complex industry that is so often taken for granted and criticized. It details some of the advertising giants that we’ve all heard of, like Volkswagen, Apple, MTV, and Tommy Hilfiger, but also some even bigger giants. The agencies behind these companies, DDB Worldwide, Weiden+Kennedy, and TBWA/Chiat/Day, have been not-s0-secretly shaping our culture for more than half a century…

I appreciated the fresh perspective this film gave on the world of advertising, exploring the work and thought processes behind “I want my MTV!” or “Just do it”. You’ll also get to take a look inside some seriously cool offices. Weiden+Kennedy; totally awesome. They have a giant nest upstairs!

If you’ve ever thought about anything beyond the commercials, posters, and banners of advertisement we see so often, I’d recommend checking this film out on Netflix instant play!

:: Haley Rheinhart

haley.dustbowl@gmail.com

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2 responses

  1. this sounds really cool. then again, i’m get hooked whenever people refer to writing as “copy.”

    July 4, 2010 at 10:21 pm

    • and that’s a typo :(

      July 4, 2010 at 10:23 pm

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